paidContent founder Rafat Ali on touchscreens and the future of media - iPhone app article - Brad Spirrison | Appolicious ™ iPad and iPhone App Directory
Um, me. “I think it requires a lot more than publishers can grasp at this point. It means re-architecting your company around this evolving mode of media consumption. It means bringing design thinking around every piece of content being created within a media company. It may also mean that the start of your media strategy going ahead could be based around portability and mobility, not just another device your content has to be ported to, the dominant media thinking currently.”
