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Lonely Planet In Custom Publishing Deal With Florida County
Lonely Planet, the world’s leading travel content provider, will create editorial guides across multiple channels—including print, digital, and mobile—to compliment the VCB’s promotional campaigns and expand its marketing reach. Lonely Planet will produce a customized printed guide for the destination, and a digital version will be posted online at www.fortmyers-sanibel.com. The partnership also includes development of a custom iPhone app, eight unique travel videos featuring Lonely Planet authors touring the region, a micro-site hosted by www.lonelyplanet.com, and advertising on both LonelyPlanet.com and the UK edition of Lonely Planet Magazine.
(Source: bradenton.com)
